Why Originators Should Use Humor-
A cool free tool you can try out with some samples for thanksgiving
Here are 2 important truths that help loan officers close more loans.
1. People must know like and trust you to do business with you.
2. We are in a very competitive industry - where we are viewed as a commodity -
What I call the “Head of Lettuce " Syndrome. So it’s not very easy to get noticed when we look alike and are basically saying the same things.
SO YOU CAN TRY HUMOR
Humor - when used correctly puts people at ease and makes them relax. You have to be careful with humor but it does truly work.
When I am prequalifying a borrower- I often tell them that we have a special this week where we are able to waive the urin and blood tests and proctology exams. They usually laugh and breaks the tension and fears they are having.
HERE’S A FREE TOOL YOU CAN USE ON-LINE
This tool breaks thru the noise online and will make people laugh.
Here’s a sample
Come on - you have to admit that’s funny right?
You can post this on linked in - facebook or even send it as email to your list of partners and prospects.
How about this one?
I won’t even show you the one I used for Valentines Day- it’s a little too graphic
My agents love it- my clients love it- and most importantly they get tons of views - comments on Facebook and I even get some phone calls and emails..
The tool I use is called jibjab.com and the have a free and paid version. The paid version is very cheap for the whole year.
Try - then come back and share your results with the rest of our group…
Dedicated To Increasing Your Production
Brian Sacks
Stay tuned- for a podcast I am about to start - let me know if there are any topics you would like to see covered
BTW- if you want to know “How” to get your fair share from an originator in the trenches like you and not some knucklehead guru who has never originated a loan - join our underground!
Each month you will receive
A tested and proven strategy you can use immediately to close more
A Video that explains it and why/how it works
All of the tools and resources you need to implement it
A discussion area where you can ask your questions and share your success
Plus some very cool bonuses to help you CLOSE MORE LOANS- MAKE MORE AND STILL HAVE TIME TO ENJOY LIFE
No long term contracts- cancel at anytime but I doubt you will once you see the power of these strategies.