What do you give a new Agent?
Is it just your card?
What Do You Give To An Agent You Just Met or spoke to?
Before we even go there- let me explain something VERY IMPORTANT to you …
How you meet the agent matters!
If you are going to open houses as an uninvited guest- or cold calling- or just random calling or visiting offices you already know that you are not in the best of positions right?
YOU ARE IN ESSENCE BEGGING!
You can call it prospecting if it makes you feel better- but you are still not in a position of strength. Think about how you feel when you are approached by a sales person you don’t know. Or even a beggar on the street.
Your natural reaction is to back off and be reluctant and immediately start thinking of ways to get rid of them…. Seriously- Be honest with yourself.
SO WHAT DO YOU DO ? YOU SHOULD BE COMMENDED FOR YOUR EFFORT AND I USED TO DO THE VERY SAME THING
There are a number of ways to FIX THIS and immediately come from a position of strength. It’s actually one of the main reasons originators struggle and its also a part of CRACKING THE AGENT CODE.
I will be covering this in great detail in the upcoming DEC 7 and 8 Two Day Cracking The Agent Code Workshop - check it out here — YES IT WILL BE RECORDED AND GIVEN TO ATTENDEES AND IT IS 2 hours over 2 days- lots to cover and share
https://attendee.gotowebinar.com/rt/4163702527481828619
Here are a few ways to do this…
Have other agents you know make an introduction
Show them ways to grow their business —
You can do this at the local board of realtors
You can do this at their office
You can partner with a title company to do this..
There are a number of other ways as well I have found and perfected and will be sharing with examples on the workshop.
I PREFER TO DO THIS ONE TO MANY AGENTS RATHER THAN ONE TO ONE…
So how they are introduced to you and where you find them — or rather where they find YOU … matters ALOT !!!!
Most originators give them a card and maybe a brochure and flyer
This truly has ZERO VALUE .. and you know that yourself from your own experiences.
I decided to put together a SHOCK and AWE type 28 page agent initiation package… Yes it has products on it - and my contact information - but more importantly it has a number of other psychological triggers that are of interest to them and makes them want to reengage with me regularly …
WHY- because it helps them do more business
After all- they want to sell homes— and they want to close deals..
once you understand their motivation and this subtle but important difference your business will change !!!
If you are signed up for the Dec 7 and 8 TWO DAY Cracking The Agent Code Workshop I will give you actualy examples of all of these items to model and use yourself.
If you are not yet signed up- grab a seat before they are all gone… which will be soon since I limited this to 50 people so we can do live Q and Ahttps://attendee.gotowebinar.com/rt/4163702527481828619
WOuld love your thoughts and comments
Brian Sacks
BTW- if those dates are an issue it will be recorded but I am not sure If I will ever offer it again at this point…