Warning for Loan Officers And A Peak at My Own 2020
This is a great exercise to do right now before 2021
Many of us are exhausted from the pace of 2020 but heck- that’s better than worrying about why things are slow right?
The MBA and other industry groups are predicting that purchase volume will rise in 2021 ( assuming there is enough inventory) and that refi’s will drop by 40-50%
SO AS YOU MAKE YOUR PLANS MAKE SURE TO CONSIDER THIS
Here’s a clip of my own Top Originator Software production from this accountability and tracking software for 2020
It tells me how I performed vs my intial goals but MORE IMPORTANTLY it tells me where my business came from and where I need to focus my energy
It shows I did 123% of my goals- GREAT ——I still have another 3.5 million to close in December -so a good year !
btw- this software is my gift to you when you become a paid subscriber to the UNDERGROUND along with the goal setting trainings.
But there is one issue- 42 % of my business was refinances that may not happen again.
Before we get too excited
Before we go spending money like it will repeat in 2021 we need to take a step back and analyze it.
YOU MUST MAKE REALISTIC PLANS FOR 2021
Look at what you did this year- what % was purchase and what % was refinance?
Deduct that % from your production-
Would you still have hit your goal?
NOT TRYING TO BE DEBBIE DOWNER but I also want you to approach 2021 correctly with the right goals in place and focused on getting your % of the market.
In my case -after further analysis- about 40% of the refi’s were spousal buyouts that came from my marketing efforts to divorce attorneys and mediators and various speaking events to the Bar Association
Another 12% of my total refi volume came from refinancing previous clients out of a 203k loan or a NON QM loan that we got them into for a purchase.
BIG IDEA- these 2 populations will refinance regardless of rates
The 203k reno clients can rid of their MIP and The divorce clients HAVE to refinance by court order.
SO JUST TO RECAP-
What marketing efforts worked for you in 2020 that you can expand in 2021
What marketing efforts did you “want” to do but didn’t
What % of your business was purchase vs refi’s and what type of refi’s were they?
Dedicated To Increasing YOUR Production,
Brian Sacks
Do you someone who would benefit from this publication?
Now isn’t this information alot better than the RAH RAHBullshit that the fake guru’s are putting out there
If you are a paid Underground Subscriber- go ahead and start ( or complete) your plan for 2021 using the top originator software- you can find it in the members area
NOT YET PART OF THE UNDERGROUND?
Each month on the first WED you will receive a tested and proven tactic you can implement and immediately use to CLOSE MORE LOANS_ MAKE MORE and STILL ENJOY LIFE
Each comes with a video from me -explaining it
The tools you need to implement it
Most cost very little to implement and most cost you ZERO but are very powerful
A community where you can share your success or ask your questions
WHY JUST 1?
Let’s be honest- how many programs have you invested in that you either didn’t use
or tried but didn’t work.
In the UNDERGROUND you will get just 1 a month- now imagine what your production and income will be after 12 months …
SMALL IMPROVEMENTS EACH MONTH THAT PRODUCE GIGANTIC RESULTS!