TopOriginatorUnderground- The One Strategy That Changed My Business
The One Thing Most Originators are Missing
I want you to close your eyes- take a breath and clear your head for a minute ….
READY?
Most originators are hunters..
We wake up and have to hunt each and every day so we can eat..
When business is slower —- we get skinnier.. and when business is good we get fat..
I WANT TO INTRODUCE YOU TO A CONCEPT THAT CHANGED MY BUSINESS!
IT’S CALLED CONTINUITY-RESIDUAL INCOME!
If you know an insurance agent you realize that they sell you a policy and generally get a renewal premium on that policy for years— and sometimes decades to come.
Same is true with your alarm company- you pay them monthly and they have an idea of what income will be coming in each month….
OUR BUSINESS LACKS THIS ASPECT—- OR DOES IT?
Yes we can count on some agent and referral realtionships as a SORT OF continuiy income.. but we all know that agents retire- quit - or simply start using someone else.. ( sometimes for no apparent reason)
This always frustrated me… so I decided to work out a solution…
First- you need to understand a few concepts…. REALLY IMPORTANT ONES..
Even in this slow market- people are still buying and selling homes!!!
People who visit Zillow aren’t always buyers- they could just be lookers..
SO HERE IS THE SOLUTION I FOUND- THAT WORKS TO GENERATE NEW BUSINESS WITHOUT ME NEEDING TO BE SOMEWHERE.. ALMOST LIKE A ROBOTIC SALESPERSON- THAT WORKS FOR YOU DAY AND NIGHT AND GENRATES NEW BUSINESS…
Step 1- You create a workshop on an interesting topic
Step 2- You Promote this event on social media and even with ads and postcards.
STEP 2 B- OPTIONAL- you do this with an agent and let them promote it to their lists and spheres of influence.
Step 3- You conduct the workshop - and provide a workbook and other incentives
Step 4. You Record this event and use a special software to put it on auto-pilot
Meaning- people register for the event - they think it’s live- and the software makes it feel like a live event..
THey register- watch the workshop - and then a link pops up for them to schedule a one on one NO OBLIGATION consultation ( prequal) with you..
Some will watch and leave early
Some will not attend
Some will stay to the end but not set an appt with you..
BUT SOME WILL STAY AND SET AN APPT
The ones that don’t are added to the database and dripped on..
The ones that do are VERY SERIOUS- and generally become clients you can give to your agent partners after you pre-approve them
Last Saturday morning for example- One of my sessions was running at 10am
But I was having brunch with my wife and granddaughter..
When I came back home I saw an appt for Monday at 3 and Tuesday at 11…
If you do want to to do this with an agent partner you can send them the leads as well..
Think of ways you can automate and create income over and over with 1 initial effort..
Please leave your thoughts and comment here
Dedicated to Increasing YOUR Production
Brian Sacks
BTW— I actually created a training on this topic - and went thru it all step by step including all the resources I use to make it happen
But I didn’t stop there- I also included slides of several different workshops I condut along with the recordings so you can simply copy them and start using them.
You can also get my personaly assistance with a one on one consultation
and I set up a chance for you to use paypal- they offer a way for you to pay ZERO interest and NO payments for six months-
That way you can set up your machine— and close some loans before you need pay anything and still have a full guarantee to make sure you are profiting from it
https://briansacks.samcart.com/products/wow