TopOriginatorUnderground- Script For Prospects

Try using these words first

Seems like activity is picking up a bit and I wanted to share wiht you a conversation I had with a borrower yesterday who was referred to me by his agent.
He is about 25 and has already done alot of online research and has already spoken to a number of lenders.

We went thru the usual process of income - credit- and assets but then I asked him what he was comfortable with in terms of a monthly payment and the amount of funds he wants to use..

THIS IS A BIG TRIGGER - for a client to show that you are actually listening to them and care about their welfare.. Its the reason we exist..

Any online calculator can tell them what they qualify for and even which programs might be best.. but only a HUMAN LOAN OFFICER can care about them and tailor a program for their budget..

there is often a gap between what they qualify for and what they are comfortable with..

He had perfect credit scores around 830 - good income and over 50,000 in savings..
Simple right- he is a 30 year conventional fixed rate loan

WRONG
Just because you understand which program he should use doesn’t mean he doesn’t deserve to hear about his options…
I explained FHA- VA- (he’s not a veteran) Grants- Conventional - ARMS etc…

WHY?

Because his parents - friends - co workers and others will definitely be offering him their opinions and telling him which programs they used..
NOW he understands WHY I made my suggestion and the other options…

TAKE THE TIME TO SHOW YOUR PROSPECTS YOU ARE LISTENING AND WILL TAKE GOOD CARE OF THEM…
That’s how you bind them to you and stop them from shopping
that’s how you build trust
That’s how you get referrals…

DON”T BE AN ONLINE CALCULATOR!!!

Dedicated To Increasing YOUR PRoduction
BRian Sacks
BTW- save Dec 13— 4-5:30 eastern for the How To Make 2024 Your Best Year EVER workshop— more details to follow…