TopOriginatorUnderground- One Reality Most Loan Officers Don't Want To Deal With
Just to be fair- you will NOT like this article- but It WILL help you close more loans
THE ONE REALITY NONE OF US LIKE TO HEAR THAT ONCE MASTERED WILL IMMEDIATELY CHANGE YOUR PRODUCTION AND INCOME.
Before you start reading this article I want you to really clear your mind of all distractions.
Deal?
What I am about to share with you is what I have shared with many of the top originators in the United States, many of whom are now experts and trainers you may know.
While every originator is always trying to grow their production, and every manager is trying to motivate their staff, we don’t always seem to succeed.
If you have ever wondered WHY that is than pay very close attention.
We all seem to be focused on the WHAT TO DO and the HOW TO DO IT. Constantly looking for new and creative ways to generate new relationships and close more loans.
In fact at this time of year we are all very focused on setting up our goals for the coming year.
How many loans will I close next year?
What marketing methods will I use?
What new relationships can I establish and how?
What new wizbang widget or shiny object will be my new focus and solve everything?
THE COLD HARD TRUTH IS WHAT WE NEVER WANT TO FACE!
This cold hard truth is that You will only succeed to level of your own self image.
Please stop right now. Write that down on a piece of paper and put it where you can see it.
I am not a fuzzy foo foo type of person but this one reality has totally changed my own life and production. It is also the foundation of a book called “Psycho -Cybernetics” by Dr Maxwell Maltz.
YOU WILL ONLY SUCCEED TO LEVEL OF YOUR SELF IMAGE.
As a manager and trainer I have seen numerous originators explode their production with the tactics and systems I teach and then, for no apparent reason, crash and burn.
I am sure you have too but have you ever stopped and really wondered why that happens? Especially when there doesn’t seem to be any apparent logical reason.
It’s all about your self image.
Let’s say that you feel very comfortable knowing that you can produce 1,000,000 a month. Some months are better and some months are worse. But then you find a great strategy. You implement it and it works beyond your hopes. You now start producing 2,000,000 the next month and 3,000,000 the month after. Pretty good huh?
But then month 3 comes around and you originate 750,000. You think you are doing all the right things and you wonder what happened. This has been working so well why did it suddenly and for no apparent reason stop?
THE TRUTH IS YOUR SELF IMAGE IS THE ISSUE NOT THE STRATEGY.
If you see yourself as a 1,000,000 producer that is your self image. When you exceed your self image you will subconsciously work very hard to get back to a level that is consistent with your current self image.
This is exactly why you see some originators experiencing short term success and then immediately crash and burn.
THE FIX FOR YOUR SELF IMAGE.
Before you can take your production to the next level you must first really stop and think about what your self -image is. Let’s say you are in fact a solid 1,000,000 a month producer and you want to take your business to 2,000,000 consistently.
You must dig deep and ask yourself the following questions.
1. WHAT DOES A 2,000,000 producer do to produce business?
2. What would it feel like to be a 2,000,000 producer. Income wise and prestige wise.
3. How does a 2,000,000 producer speak and what do they wear?
Sound hooky? Probably! It sounded that way to me to. But if you can truly imagine in your mind what producing 2,000,000 a month feels like. Imagine yourself as a 2,000,000 a month producer and convince your subconscious that it is your reality than you WILL accomplish it.
HOW DO I KNOW?
Many of you know who I am but I bet you don’t know much about me personally so here goes.
I barely graduated high school and certainly was not a great student. I came from what would now be considered a lower middle class home with my parents just struggling to stay middle class. I had no special advantages or skills.
YET I SAW MYSELF AS A MILLIONAIRE.
I convinced myself and sold my subconscious mind on the fact that I was a successful originator earning millions of dollars. Don’t misunderstand.
THIS IS NOT THINK GOOD THINGS AND GOOD THINGS WILL HAPPEN!
Thinking is important but you must also go out and implement strategies that work. Instead, what this means is that even if you have the strategies that work, and the skills to succeed, if your subconscious self image is not in sync, than you will either not succeed at all or only have temporary success.
Think about this important fact now as you make up your goals and strategies. It’s exactly what I share with my own Top Originator Mastermind members and now you know this important secret too!
Dedicated To Increasing YOUR Production
Brian Sacks
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