TopOriginatorUnderground- DANGEROUS ADVICE From Another "Guru"
Can't really beleive he is encouraging this...
TopOriginatorUnderground- DANGEROUS ADVICE From Another "Guru"
Can't really beleive he is encouraging this...
I got this email in my inbox today - maybe you did too… Here’s a snap shot of it
So this GURU is having a class- my guess is so he can offer you a program- that is encouraging you to get REFINANCE leads from financial planners … WOW!!!
So let’s break this down..
First- getting referrals from a trusted source like a financial planner is a GREAT thing to do.. When you are referred buyers they tend to be more loyal and generally they trust their financial planners..
This guy missed- their accountants as a referral source— see they are also trusted by their clients and they can /do ask buyers what rate they are at now when doing their returns and seeing the interest they paid when its tax time..
BUT HERE’S WHATS DANGEROUS—
he’s asking in his ads if you are ready for all the refi’s coming your way…
VERY VERY DANGEROUS!!!!
let me start by telling you a short story that was in a book I read on the Holocaust
Many of the survivors of the concentration camps - who were forced into slave labor and starved were liberated … but they died immediately after their liberation..
WHY?
Because they had not eaten in so long they devoured all of the plentiful food they now had and their bodies could not handle it.. and they died…
YES — Probably an extreme example- but we are all coming off a very tough time in our industry - several years of it.. and starting out a bit slow this year as well.
I hope you have worked hard at building and maintaing your agent relationships during this tough period because that is probably what has you still here and reading this.. Certainly there were no refis..
SO DON”T GO CRAZY WHEN RATES DROP!!!
Certainly you should take refi’s that are referred to you and also from your current database of clients and spehere of influence
BUT REMEMBER- STAFFING LEVELS FOR SUPPORT HAVE SHRUNK—
There are way less processors
Way less set up /support
Way less underwriters and closers
ALWAYS AND I MEAN ALWAYS MAKE YOUR PURCHASES YOUR PRIORITY AND YOUR AGENTS ( and their deadlines..)
Stay away from this easy money stuff- that lowers your service levels and lulls you into some false sense of security…
ALWAYS PROTECT YOUR AGENT/BUILDER RELATIONSHIPS !!!
One way I do that with my team is to allow 1 refi for every purchase they originate
Yeah- probably a bit harsh.. but keep it in mind if you want a career when things slow down…
WANT ME TO ANSWER YOUR QUESTIONS PERSONALLY
JAN 15 OPEN Q & A
Save your seat - this is no charge for this session .. so we can make sure your 2024 is a great year.. so far its shaping up to be a good one!
Hi there,
You are invited to a Zoom meeting.
When: Jan 15, 2024 02:00 PM Eastern Time (US and Canada)
Register in advance for this meeting:
https://us06web.zoom.us/meeting/register/tZUpc-mrrTgvGdxptqmXugPioJmWtiQDN1Jk
After registering, you will receive a confirmation email containing information about joining the meeting.
Dedicated To Increasing YOUR Production
Brian Sacks
Want to take a 7 day test drive of the Underground ?
Monday Morning Mindset - to start your week and provide content to your agents
DONE FOR YOU ARTICLE- you can use to post to your blog- do a video and get some PR
Monthly STRATEGY OF THE MONTH to help you close more loans
The Blue Print for Becoming the Obvious Go To Celebrity Originator in Your Area
The Top Originator SOftware to help you plan your business - track your progress and hold yourself accountable
and much more coming for 2024
https://bit.ly/7daytrialtou
OOPS- I almost forgot to mention-
The success stories from our Make 2024 Your Best Year Ever Program
Continue to come in..
If you missed this than you missed 7 Workshops each around 1 hour on a topic
important for you to understand to succeed in 2024- stuff I don’t find many gurus talking about - probably because they are GURUS and not originating every day like you and me..
It won’t be up much longer but check it out and see who it can help you grow
https://briansacks.samcart.com/products/how-to-make-2024-your-best-year-ever/