TopOriginatorUnderground- Are You Originating Backwards?
How your buyers find you can make all the difference .. read on
Are you Originating Backwards?
Most of us are so let me explain what I mean so it’s very clear because once you understand this everything about originating changes.
Let’s start with what most of us take for granted about originating.
We work hard to make relationships with agents and other referral sources by working hard to get their attention and an appt to meet.
We have to impress them and show them that we know what we are doing and often beg for business.
Then we get a prospect and we have to impress them and pray they don’t shop us to death because we are viewed as a commodity.
We really have no idea how to compete with the big lenders who own all of the media ads on tv and radio and in print.
So we buy leads and work hard and are often frustrated and continue to hope something changes.
AM I RIGHT SO FAR?
So ask this question- How Could I Change This and What Would It Be Like If I Could?
The good news is that it can change and it will for some and here’s how I do it being the Celebrity Originator.
Agents and Referral sources seek you out because they see you as the Celebrity Originator and expert.
Buyers treat you like they would a Doctor- They set up a time to meet with you They feel honored to meet with you and automatically see you as the expert.
When you suggest a program to them they don’t shop – they actually go find a home and listen to your advice.
Since they found you thru radio tv or your articles you can now refer them to one of your agents.
OH- I almost forgot- you did not spend one penny advertising and instead got instant credibility by being seen as the expert.
Think about what happens in your own mind when you read an article versus seeing an ad. You usually glance thru on -line or offline publications until you see an article title that catches your eye.
Articles present information while ads try to sell things. At least that’s what our minds are automatically trained to think.
So an article, appearance on radio or tv and any other free publicity will always be the best form of advertisting.
THere is truly no better way to explode your production and change your positioning in your market than literally being the celebrity.
It’s a game changer and so much more effective than any ad you could ever place.
HOW?
When I was struggling to grow my production with a budget of zero for marketing I decided to become the Celebrity Originator in Baltimore.
I share the HOW to many of these ideas right here to our paid subscribers
If you are interested in learning more about this topic.
First -you should have a book because there is truly no better business card to give you instant credibility.
Second- You should appear in your market as a resource on radio and TV as a guest on mortgage financing and real-estate.
Third- You can actually have your own weekly radio show. Listen to the radio, especially talk radio and sports stations for ideas.
Fourth- Offer your knowledge to reporters for both on-line and offline publications in your market. You can also write articles for these publication on topics that would be of interest and value to their readers
Dedicated To Increasing YOUR Production
Brian Sacks
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