The real power in this business and in life is going against the tide…
This has been one of the most important lessons for me in my business and personal life-
DO WHAT IS COUNTER INTUITIVE…
Let me give you a few mortgage related examples..
The wisdom in our industry is that in order to make a lot of money you need to close alot of loans..
Reality is that there are ways to close less loans and make more money —
Takes the same effort- maybe even less effort - to close a 500,000 loan than it does one of 200,000
Are you fishing in the 500,000 pond…???
You must have the lowest rates for buyers to use you since they shop…
TRUTH- nope- not true at all— people with challenges will not shop rates
and those referred to you by someone they trust - or a professional usually won’t shop either..
You must go out and chase agents and business..
WRONG again— the best and most efficient way to close more loans is to actually attract more business…
There are a actually 2 ways to ATTRACT agents- where they will actually GIVE YOU their card and ask you for a meeting..
YES- that is NOT a misprint… this is all set up strategically so you are the expert in their eyes and a solution to their problems..
I call this system How TO Attract 50 Agents In the Next 30 Days and provide a step by step training- 3 different sample recordings and slide decks you an use and the flyers to copy and promote them.. check it out here
https://briansacks.samcart.com/products/50-new/
The bottom line is that if everyone is zigging — you need to evaluate it and not just follow blindly—- you probably need to ZAG !!!
Dedicated To Increasing YOUR Production
Brian Sacks