The Smartest Loan Officer RARELY Wins.

If you have ever been frustrated by seeing less qualified loan officers succeed do this

If you have ever been frustrated seeing less competent loan officers taking business away from you then pay attention…
The most competent originator rarely does the most business.

WHY?
Because our job is NOT CLOSING LOANS— Its actually MARKETING OUR SERVICES and CREATING MORE DEMAND THAN WE HAVE TIME FOR..

Don’t get me wrong- you MUST know your guidelines and programs but if you keep that a well kept secret you will NOT last long..

One way to market and show everyone yur knowledge and expertise is thru education
and specifcially thru educating 50 -100 agents at a time instead of nagging them 1 at a time with phone calls and unannounced visits…

let them see you as an expert and get to feel like they know and like you !!!

I have been running with this idea for 20 years .. and its changed the business of dozens of the top originators in the country…

WATCH THIS NOW- I will be taking it down in the future.. and leave your thoughts

BUT BEFORE YOU DO — KEEP IN MIND WHAT I SAID ABOVE!!
YOUR JOB— IS MARKETING YOUR SERVICES… and creating more demand than you could possibly have time for
The video is 15 minutes- but I promise it will be worth it