SUBTLE BUT POWERFUL SHIFT YOU NEED TO MAKE IN YOUR MARKETING

here are some samples to use

We are all salespeople at the end of day. Our product is MONEY and we are selling a service that consumers see as a total commodity much like an egg or car..

Whoever has the cheapest price wins right?

I hope your answer is WRONG …. so I want to share with you some ideas and some samples- it may seem like I am rambling here so please stay with me..
IT IS THAT IMPORTANT!!!!

We are taught and it is also natural human nature to want to CONVINCE someone with logical arguments-
BUT YOU HAVE TO REALIZE THAT WE MAKE OUR BUYING DECISIONS EMOTIONALLY AND THEN JUSTIFY THEM WITH LOGIC…

So the whole series of questions and scripts you are being taught- after cold calling for weeks- are not effective…