STRATEGY OF THE MONTH- HOW TO HELP SKEPTICAL BUYERS CHOOSE YOU

No one believes you are the good until after the fact ...

Offer A Guarantee

This isn’t even a BIG idea it’s a HUGE one.

But like all great ideas these days you should run this one by your compliance department first. As an industry we don’t exactly have the best reputation especially after the meltdown.

Buying a home and making a 30 year commitment is scary. Take out a pen and paper right now and think about all of the fears your buyers have about getting a mortgage.

Then create a GURARANTEE for each of them.

- IF THE RATE WE QUOTED YOU IS DIFFERENT THAN THE ONE GIVEN TO YOU AT CLOSING WE WILL_____________________.

- IF YOUR CLOSING COSTS ARE MORE THAN WHAT WE QUOTED YOU ON THE ORIGINAL LOAN ESTIMATE WE WILL_________________.

-IF WE DO NOT SETTLE YOUR LOAN ON TIME WE WILL____________

- IF YOU ARE NOT 100% SATISFIED WITH THE PROCCESS WE WILL____.

Of course there are a number of reasons that things may not go smoothly or dates may not be met.

Always make sure that you have spelled out the exact terms of the guarantee and what each side must do.

Often times delays and issues are caused by the borrowers who then blame everyone but themselves for the issue.

Set Your Self Apart From The Compeitition By Creating A Satisfaction Guarantee!
Have it printed up as a certificate and hand them out /email them when you speak to an agent and/or homebuyer!

Dedicated To Increasing YOUR Production
Brian Sacks