SOMETHING FOR LO'S TO THINK ABOUT IN DECEMBER

Actually might even want to write it down and reflect on it daily

STOP AND THINK ABOUT THIS DAILY

This is the time of year where we are all making our plans for the upcoming 12 months.  Most of us simply hope that everything will be ok?
We hope rates will stay low.
We hope the real -estate market will be active.
We hope agents will give us business and be loyal.

A LOT OF HOPING ISN’T IT?
But deep down inside we all know that hope is not a strategy for success. So when business is good we tend to ignore the fact that we must always keep marketing and meeting new referral sources.

But when business slows down we tend to immediately start looking for all of the magic pills that can generate business for us. Some even look for magic pills outside of our business to generate income.

SORRY TO  BREAK THIS TO YOU BUT….
There really aren’t any magic pills. You must have competitive pricing. You must have good service. You must do a good job.
But those are still not enough to ensure you have a good 12 months and a solid mortgage practice.
The bottom line is that you must work hard and smart and be consistent.

THE PROBLEM WITH MAGIC PILLS.
These so called solutions come and go. Some work short term and some don’t work at all. But if you are truly going to achieve your goals you must ask your self one question at the beginning – middle- and end of each day.

Are you ready for the question?
IS WHAT I AM DOING RIGHT NOW TAKING ME FURTHER TOWARDS MY GOAL OR NOT?
We are all bombarded by the magic pill sellers each and every day. So it’s very easy to get distracted and lose focus. But focus is the key to your success.
Not to sound too cliché but the saying “Plan your work and work your plan” really does hold true in our business. We are all pulled in many directions each day.
Trying to get new deals. Trying to form new relationships. Trying to get the deals we have in process out quickly and smoothly.
Then we get an e-mail or even a phone call with something that really sounds fascinating. 
NOW- HERE’S WHERE YOU NEED TO ASK YOURSELF THAT IMPORTANT QUESTION…
IS WHAT I AM DOING RIGHT NOW TAKING ME FURTHER TOWARDS MY GOAL OR NOT?
Let me give you a few examples.
You are due to meet with an agent. Is that person an agent who can provide you with the type and amount of deals you are looking for?

You see an ad or e-mail for a new lead gen tool. Will that tool work and if it does will it generate shoppers or pre -qualified buyers for the loan sizes and programs you are looking for?

You are asked to join a networking group.
Will the people in that group be able to provide you with leads? Will those leads be the loan size and type you want?

By now I hope you see the issue. Not every opportunity is one you should be acting on. Stop first and ask yourself that question.
“Will this take me closer or farther away from my goal?”

Dedicated To Increasing Your Production
Brian Sacks

Brian Sacks,is a national mortgage expert, with Homebridge Financial Services Inc. with career closings in excess of 1 Billion Dollars and 5890 transactions.
He is also the author of 48 Proven Ways To Immediately Close More Loans. You can learn more at http://48waysbook.com
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THIS IS YOUR BIG TAKEAWAY
YOUR JOB- IS TO GET BUSINESS AND PEOPLE CHASING YOU !!!

That last sentence is why I created the Top Originator Underground-
To share with my paying subscribers the actual proven strategies I use to attract business and people
This was the GAME CHANGER in my career and it works plain and simple!

Since I started with nothing - did great- lost it all - now doing great again-
Almost all of these proven strategies cost next to nothing to implement yet are extremely effective.

Each month members get a video showing the strategy - why and how it works and
the tools to copy and implement it.
One a month-
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So my hope is to give you 30 days to implement 1 simple proven strategy that WILL help you Close More Loans - Make More Money and Still Have Time To Enjoy Life

Imagine- doing that 1 additional tactic each month -integrating it into your marketing and then seeing what your income and production is 12 months from today..?’