Scared Loan Officers Part 2-
Another great way to get in front of 50 agents
Count Sacksula coming to you again with another fear we have — and how to fix it
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One scary item is counting on agents for your business… It’s what we are taught from the very first day we get into the business …
Our business depends on agent referrals whether you LIKE IT or not .. it’s reality..
Especially now- with not many people refinancing …
BUT THE WAY WE ARE TAUGHT TO DO IT IS SIMPLE INCORRECT…
I had to find this out the hard way
Back when I started there were offices you could go to — hand out donuts and rate sheets and meet agents…
Yes- it was begging… but it did work- not pretty— but it worked if you put in the effort.
NOW WE ARE TOLD TO CALL AGENTS WITH A SCRIPT IN HAND
BEG THEM FOR A COFFEE OR LUNCH
AND THEN VOMIT ON THEM ALL THE GREAT RATES AND PROGRAMS WE HAVE@!!!
THEY ARE GETTING AS TIRED OF THIS AS WE ARE..
Anytime we are begging for business and all look alike - we can never win..
Simple as that !
If you do attract agents it’s probably the wrong ones ..
SO WHAT DO YOU DO …????
Yesterday we spoke about joining your board of realtors and teaching CE CLASSES
TODAY — I WANT TO SHARE ANOTHER TWIST ON THIS…
YOU NEED TO ATTRACT THEM - AND HAVE THEM WANT TO HAND YOU THEIR CARD AND ASK YOU FOR A MEETING
Let’s keep in mind what they actually want- to sell more homes
How can you help them do that?
IDEA 1— Join your board of realtors and teach them CE classes
This costs you nothing-
The Board fills the room
GET OVER BEING SHY… you are a salesperson for GD sake
The Board will generally be able to get your class approved with the state
for CE credits in most states.. so you just show up— Present-
and get the agents there to know- like and trust you…
TODAY’S IDEA — # 2- Partner with Title Companies and create some educational events that show agents how to sell more homes —
AFTER ALL- they are searching for the same relationships you are—
You expose your agents to them- they expose their agents to you
WIN- WIN!
SOME CLASS IDEAS
How to sell more homes with Renovation loans
How to assist clients that had a bankruptcy or other credit issue
How to assist 1099 and self employed buyers that don’t show alot of income
How To help investors buy more homes —- even if they don’t qualify
Persuasion techniques they can use to sell more homes…
YOUR HOMEWORK.. DON”T BE SCARED
Choose some title company partners..
Rent a small salon or banquet area to hold 50 people
Put together the course outline
Put together your marketing
Put together the slides
Teach the class
Follow up with the agents after — weird- but they will actually hand you their card… as they leave!
SHORTCUT
How to Attract 50 New Agents In The Next 30 Days
https://briansacks.samcart.com/products/50-new/
This will provide you with
A full 90 minute training
The actual slides for different presentations you can modify
The recordings so you can listen to them and conduct them yourself
The outline you can model for your class that most boards want to see
The actual flyers you can swipe and use to promote it
WHAT SCARES YOU?
Know someone who needs to read this?
Watch tommorow for another SCARY loan officer issue and solution
Brian Sacks aka CountSacksula