Parrots and LoanOfficers Myth # 7
You must have every program out there to be successful
This post will be a very short one since this myth can be summed up in one sentence.
I was taught this myth very early on in my career and here’s how it goes
MYTH # 7- You MUST Have all of the available products and programs so you can be everything to everybody and never lose a deal.
The truth is that when you try to be everything to everyone you wind up be nothing important to anyone…
This is where the head of lettuce syndrome get’s it roots.
If one head of lettuce is 89 cents and the other is 79 cents - and they are exactly the same than why would you pay 10 cents more for the same product?
That is unfortunately how we are viewed by the agents and the public.
YOU CHANGE THAT BY NOT BEING EVERYTHING TO EVERYONE.
But the EXPERT in a particular niche that solves an issue buyers have.
THE FORMULA AGAIN IS
Pick a niche
Become The Expert
Let Everyone Know About it
GO DEEP NOT WIDE might be another way to say it
When you help a self employed buyer who doesn’t show enough income they don’t shop
When you help a client referred to you by their divorce attorney they don’t shop
When you help a client who had a bk or foreclosure they don’t shop
When you help a buyer who needs a renovation loan- they don’t shop
Here are the other myth’s so far in case you missed them and tommorow we will wrap it up with the final Myth # 8
MYTH # 1- To Succeed You Must Be Available 24/7/365
Myth # 2- You Must Have The Best Rates Or Rocket or Some other competitor will clean your clock.
MYTH # 3- You need to go out and meet people and “beg” - call it what you want- for business …. let everyone know who you are and what you do.
MYTH # 4- You Need to make sure that you have a budget so you can co-market with agents and also pay a desk fee to be in the house guy/lady.
MYTH # 5- Your income will depend on what the real-estate market and rates and the economy are doing. So you will need to budget for good years and bad years and good months and bad months.
MYTH #6 - You need to join a networking group - have a social media presence- and always be “asking” for business.
MYTH # 7- You MUST Have all of the available products and programs so you can be everything to everybody and never lose a deal.
ALWAYS KEEP IN MIND- YOUR JOB IS TO ATTRACT—— NEVER BEG - ALWAYS BEEN SEEN AS THE OBVIOUS CHOICE!
Leave your thoughts and comments below
Dedicated To Increasing Your Production
Brian Sacks
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