Parrots and LoanOfficers Final Myth # 8

The More loans you close the more you will make as an originator

Today we will be discussing our last myth that was taught to us and prevents us from closing more loans making more and enjoying life.

Check out that last sentence- we all want to close more loans right?
But we all also want to make more money.
AND we all also want to enjoy life.

JUST THOSE THREE SENTENCES ALONE ARE THE MISLEADING MYTH
MYTH # 8- You must do as many loan as you can — it’s all about how many loans you close and your volume

The truth is that you should be closing LESS LOANS- SO YOU CAN MAKE MORE MONEY AND STILL ENJOY LIFE…
I learned this one the hard way by working 24/7/365 to the point that my wife called me a mortgage 7/11 and herself a mortgage widow

You become On call - all the time- and burnt out-
Still working as hard when things were slow to make it happen and cursing how busy I was when things were great.

NOTHING IS WORSE THAN A MEAN BURNTOUT ORIGINATOR

There are a number of ways that we have already discussed in the previous myths to avoid these issues..

Let’s start with a simple one first- MIGHT EVEN MAKE YOU SAY “DUH”!

It’s actually easier to do 1/ 500,000 loan than it is 2 loans for 250,000 or 4 for 125,000
So try to attract higher loan amounts by tweaking your marketing efforts for the areas and agents that tend to sell higher priced homes. I will share those strategies with our subscribers each and every month in our private members only area.

Think about what you need to do just to do 2 -250,000 vs 1 500,000 loan
More prequals- at night and on weekends
More calls for follow up
More time spent trying to get 2 loans to closing vs one right?

ANOTHER METHOD- IS OF COURSE- BEING THE EXPERT IN A NICHE..
you attract people who need less persuasion - less time on the phone - less time for your selling them on using your services.
You act like a doctor- Do an exam ( prequal) give a diagnosis— they do what you prescribe.

If you missed any of the other 7 myths that are holding you back see below and check out the articles.

MYTH # 1- To Succeed You Must Be Available 24/7/365

Myth # 2- You Must Have The Best Rates Or Rocket or Some other competitor will clean your clock.

MYTH # 3- You need to go out and meet people and “beg” - call it what you want- for business …. let everyone know who you are and what you do.

MYTH # 4- You Need to make sure that you have a budget so you can co-market with agents and also pay a desk fee to be in the house guy/lady.

MYTH # 5- Your income will depend on what the real-estate market and rates and the economy are doing. So you will need to budget for good years and bad years and good months and bad months.

MYTH #6 - You need to join a networking group - have a social media presence- and always be “asking” for business.

MYTH # 7- You MUST Have all of the available products and programs so you can be everything to everybody and never lose a deal.

BEFORE I GO- LET ME JUST SHARE WITH YOU THE 2 BIG IDEAS
that I learned the hard way and that are the common thread of all of these myth’s

You might even want to write them down or print this and of course feel free to share this with whoever you think will benefit from it…

THE FIRST IS A FORMULA
Pick A Niche
Become THE Expert
Let Everyone Know About it

THE SECOND IS EVEN MORE PROFOUND AND IMPORTANT
In Business and Life SUCCESS Is All About Who is Chasing Who.
Let that sink in for a second
YOUR JOB- IS TO GET BUSINESS AND PEOPLE CHASING YOU !!!

That last sentence is why I created the Top Originator Underground-
To share with my paying subscribers the actual proven strategies I use to attract business and people
This was the GAME CHANGER in my career and it works plain and simple!

Since I started with nothing - did great- lost it all - now doing great again-
Almost all of these proven strategies cost next to nothing to implement yet are extremely effective.

Each month members get a video showing the strategy - why and how it works and
the tools to copy and implement it.
One a month-
Why? - because wanting to do something- agreeing to do something- seeing the benefit of doing something IS NOT DOING SOMETHING

So my hope is to give you 30 days to implement 1 simple proven strategy that WILL help you Close More Loans - Make More Money and Still Have Time To Enjoy Life

Imagine- doing that 1 addtional tactic each month -integrating it into your marketing and then seeing what your income and production is 12 months from today..?

Dedicated To Increasing Your Production
Brian Sacks
Please feel free to share this with any originator you think would benefit

And of course leave your thoughts and comments below