PARROTS AND LOAN OFFICERS PART 1

Crazy title but very deep insights to help you close more

Ever see a parrot speak? It truly is one of the great wonders of nature.
If you continue to repeat words to a parrot it will eventually start repeating those words and other sounds it hears.

LET ME FIRST WARN YOU - THIS WILL A DEEP ARTICLE THAT WILL MAKE YOU THINK- AND HOPEFULLY RETHINK HOW YOU CONDUCT YOUR MORTGAGE BUSINESS…

I started in this business as a real estate agent at the ripe old age of 21 years old. Rates at that time were 18% . No one told me that it was a horrible time to start in the business so I just went out and sold homes— 10 of them in 8 months..

In 1986 I got into the mortgage business and it was a BIG REFI BOOM with rates dropping into the 12% range. Crazy huh?

PERHAPS YOU WERE TRAINED THE WAY I WAS?
”Here’s a program manual- now go out and get’em Brian”

I actually quit the business in 1988 and again in 2008 and came back quickly both times. Maybe I am crazy but I truly love this business.

SO WHAT THE HELL DOES THIS HAVE TO DO WITH PARROTS?
Great question and I am glad you asked..

Over the next few days I want to share with you everything that we are taught — as if we are parrots and need to repeat this bullshit to ourselves in order to succeed.

THERE ARE SO MANY “UN-TRUTHS” TO SHARE THAT ARE TAUGHT TO US FROM THE DAY WE START IN THE BUSINESS … THAT FRANLY ARE JUST BULLSHIT.

How do I know?
I was taught the same things and tried them for many years- but ultimately found that there are better ways and instead of being a mindless parrot- went out to seek better ways- tried them- and succeeded.

In fact- since coming back to the business the last time- with no contacts- no relationships - I closed 6.4 million just last month and they were mostly purchases.
( happy to provide proof if you want to see it…. just email me)

I am not telling you this to brag in any way shape or form- But it IS IMPORTANT for you to be careful who you spend your time and money listening to… that’s all..

LET’S TALK ABOUT THE TRUTH’S WE ARE LED TO BELIEVE IN THIS BUSINESS AND I WILL DEVOTE ONE NEW ARTICLE TO EACH OF THEM!
We can discuss what the myth is- why it’s a myth - and what to do instead!

DEAL?
OH- and I would welcome your thoughts and comments on them in the comment box below- this is after all a community…

MYTH # 1- To Succeed You Must Be Available 24/7/365

Myth # 2- You Must Have The Best Rates Or Rocket or Some other competitor will clean your clock.

MYTH # 3- You need to go out and meet people and “beg” - call it what you want- for business …. let everyone know who you are and what you do.

MYTH # 4- You Need to make sure that you have a budget so you can co-market with agents and also pay a desk fee to be in the house guy/lady.

MYTH # 5- Your income will depend on what the real-estate market and rates and the economy are doing. So you will need to budget for good years and bad years and good months and bad months.

MYTH #6 - You need to join a networking group - have a social media presence- and always be “asking” for business.

MYTH # 7- You MUST Have all of the available products and programs so you can be everything to everybody and never lose a deal.

MYTH # 8- You must do as many loan as you can — it’s all about how many loans you close and your volume!

OK- here are the top 8 I could think of- do you have one I missed ?
If you do jump down to the comments and leave it and I will address it..

BEFORE I GO- LET ME JUST SHARE WITH YOU THE 2 BIG IDEAS
that I learned the hard way and that are the common thread of all of these myth’s I will be discussing over the next 8 days.

You might even want to write them down or print this and of course feel free to share this with whoever you think will benefit from it…

THE FIRST IS A FORMULA
Pick A Niche
Become THE Expert
Let Everyone Know About it

THE SECOND IS EVEN MORE PROFOUND AND IMPORTANT
In Business and Life SUCCESS Is All About Who is Chasing Who.
Let that sink in for a second
YOUR JOB- IS TO GET BUSINESS AND PEOPLE CHASING YOU !!!

That last sentence is why I created the Top Originator Underground-
To share with my paying subscribers the actual proven strategies I use to attract business and people
This was the GAME CHANGER in my career and it works plain and simple!

Since I started with nothing - did great- lost it all - now doing great again-
Almost all of these proven strategies cost next to nothing to implement yet are extremely effective.

Each month members get a video showing the strategy - why and how it works and
the tools to copy and implement it.
One a month-
Why? - because wanting to do something- agreeing to do something- seeing the benefit of doing something IS NOT DOING SOMETHING

So my hope is to give you 30 days to implement 1 simple proven strategy that WILL help you Close More Loans - Make More Money and Still Have Time To Enjoy Life

Imagine- doing that 1 addtional tactic each month -integrating it into your marketing and then seeing what your income and production is 12 months from today..?

Dedicated To Increasing Your Production
Brian Sacks

Check back tommorow as we tackle myth # 1