Monday Morning Mindset Why People Buy

While this isn't really motivation- you need to fully understand this !

One of the people who have had the most influence on my business and personal life is Dan Kennedy… if you don’t have his materials you should
He is worthy of being studied and his techniques - strategies and thought processes work!!
Here us one of his many sayings.

People don’t ever wake up and WANT a mortgage…
What they want is a home to live in
to stop paying rent
To build equity
To get a tax write off
To have a place to call home and decorate as they choose
They may want land- to have a barbecue or play with kids or have a pool..

YOU MUST UNDERSTAND THIS!!! TO BUILD A RELATIONSHIP !@@@

HELP THEM GET WHAT THEY WANT AND THEY WILL BE YOURS!!!!

LESSON:
One of the most overlooked topics of conversation with new buyers is WHAT ARE THEY COMFORTABLE PAYING AND SPENDING

We generally only talk about programs - rates- closing costs
Maximum amount they qualify for

TRY ASKING THEM WHAT THEY ARE COMFORTABLE PAYING
HOW MUCH CASH ARE THEY COMFORTABLE USING
watch how the conversation changes and they IMMDEIATELY feel mor comfortable with you …

I tell my clients we are actually going to do come up with 2 figures
the MAXIMUM you qualify for AND the maximum you are comfortable with !!!
Let me know your thoughts

Dedicated to Increasing YOUR Production
Brian Sacks
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