Monday Morning Mindset -- Less is More And A Confession
Make that one of your themes for 2024-
Less is More in 2024…
I am going to make that my slogan and I hope you do too..
Let me explain:
Think of a chair- it needs 4 legs to be sturdy- so does your mortgage business.
If you are a successful loan officer than you probably have some level of entrepenurial and marketing ADD OR ADHD…
We are bombarded each and every day with new ads and “schemes” for getting more business - closing more loans - attracting new agents..
Many work - Many Don’t
BUT FOR ANYTHING TO BE SUCCESSFUL YOU MUST GO DEEP NOT JUST WIDE…
I wrote a book called 48 ways to close more loans— but that is very dangerous
My goal was to give multiple ways of generating loans — and I have done all of them so there are examples in the book that work- no theory..
BUT IT SENDS THE WRONG MESSAGE—
Truth is if you try all of them you WON”T BE SUCCESSFUL….
Because you won’t do any of them consistently..
We are coming off a very challenging 2 years.. but there is lots of opportunity
Your motto- My motto needs to be LESS IS MORE IN 2024
Take 4 strategies and actually implement them and go deep
Don’t stop if you had a road bump —- push thru it
THE GOLD IS UNDERGROUND NOT ON THE FIRST LAYER
Let me give you some real examples…
You really only need 20 -25 of the “best agents” that close 4-5 buyer deals a year to close 100 loans… SO STOP GOING AFTER ALL AGENTS—- identify the “Ones” and FOCUS on building a lasting - partnership with them..
You only need 3-4 referrals a month from past clients and other professionals..to close another 40 or 50 deals a year
What are you doing to stimulate and earn them..
You only need 3-4 Successful Homebuyer Workshops that you can run over and over again on autopilot to close another 3-4 deals a month… But don’t stop — keep perfecting them and making them even better… GO DEEP
I actually wrote down and have on my laptop =- LESS IS MORE IN 2024!!!
GO DEEP!!!
Check out what I am doing on Dec 13- and I hope you can join me
I just added 25 more seats and they are almost gone as well..
https://briansacks.samcart.com/products/how-to-make-2024-your-best-year-ever/
Dedicated To Increasing YOUR Production
Brian Sacks
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