Loan Officers and Ground Hog Day

Take a minute and think about how this impacts YOUR production and goals.

Today is Ground Hog day and I believe we are in for six more weeks of winter. Just looking out my window here in Baltimore I see about 7 - 8 inches of snow but those of you in the New York tri state area are getting FEET of snow…. hope you are safe.

Many years ago Bill Murray stared in a great movie called Ground Hog Day. If you haven’t seen it and its snowing were you are - go ahead and rent it..

IT REMINDS ME OF HOW YOU AND I APPROACH OUR BUSINESS.
Not to give away too much of the story but he repeats the same day over and over again…
I bet you feel you do too… so the question is how to change it and put the odds in your favor…

LET’S BREAK IT DOWN
We hate rate shoppers yet we use marketing techniques that attract them…

Solution- Become the expert in a niche and use tools that attract them to you for your expertise.
As an example- becoming a local celebrity- this allows you to show your expertise
and the truth is that most clients ask you first about rates because they have no way other way to compare you… and view you as a commodity

Another example- when you are an expert in a niche- and offer a program most others are not able to - or have an area of expertise most originators don’t have -the rate question also goes away

We hate chasing realtors and are frustrated trying to figure out how to get in touch with them and then how to make them use us and stay loyal…

Solution- teach them— create classes that can get approved for continuing credit hours thru your local board of realtors- teach the class- and they will see you as an expert and build a relationship with you

Another example- send weekly status updates to listing agents throughout
talk to them and after the loan closes suggest you do a meeting or zoom. Then drip on them weekly with your updates and useful information.


We Hate Working 24/7/365
Don’t—
Once again as an expert people expect you to be busy
Clearly state your hours on website - signature line and voicemail messages..
But the biggest AHA- is to use tools that get buyers sold on using your services, feeling like they know you - and like you
BEFORE THEY EVEN SPEAK WITH YOU…
See the call to action for a buyer is NOT to call me but to get information that sells them on using me BEFORE THEY CALL!!!

I could go on and on here about all the things we hate yet happen to us daily - just like Ground Hog day. IN fact that is one of the reasons I created the UNDGERGROUND here.
To share with you the tools and proven ideas to avoid GROUND HOG DAY and tilt the odds of growing your production in your favor.

Take a minute-
List out everything you dislike about originating….
Think of some solutions-
I did this exercise and it works !!!! and if you are a subscriber of the Underground you will see how these strategies put the odds in your favor … permanently!

Dedicated To Increasing YOUR Production

Brian Sacks
Would love your thoughts- what do you hate-how are you fixing it?

WHAT IS THE TOP ORIGINATOR UNDERGROUND?
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2. A Video explaining the strategy- why it works and how it works.

3. The actual tools and swipe files you need to immediately implement it

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   THESE ARE THE EXACT TOOLS AND STRATEGIES I USE MYSELF SO YOU WILL SEE REAL LIFE EXAMPLES-
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