IS IT POSSIBLE FOR ONE WORD TO CHANGE YOUR BUSINESS AND CAREER?
THe answer is yes and here's that one word!
Is It Possible That One Six Letter Word Can Completely Change Your Business and Career as a loan officer?
The answer is YES so let me explain.
I hope you realize that you MUST get agent relationships in place and have a stable of loyal agents who you can rely on for referrals and business!
So it’s natural to from that starting point to ask this one simple question..
HOW DO I FIND THESE AGENTS AND CONVINCE THEM TO WORK WITH ME?
This question leads you down the rabbit hole of trying to find out what “cool”techniques you can use to find them and then convince them to use you.. Of course the second part is that you must keep them loyal to you and unapproachable.
You get on the internet or open an email and it tells you to :
Do social media - get on Tik Tok Instagram FB or whatever else is the new “thing”
Identify and call 50 agents and call them ( annoy them) every Monday and Tuesday using the same script this guru sold to hundreds of other originators…
Visit 10 open houses each weekend and introduce yourself and then follow up
Buy Leads and then give them to an agent
Offer to Pay for the agents ad budget or pay for a desk in their office.
DOES ALL THIS SOUND FAMILIAR?
You try it- you might even have some small sucess.. but the truth is you know deep down that this is NOT a good way to do business but what’s the alternative to finding agents and getting them to do business with you?
THE PROBLEM IN THIS WHOLE SCENARIO IS THE WORD FIND…
When you are trying to FIND agents or FIND Business it suggests that you are already at a disadvantage since you are the CHASER!
HERE’s THAT SIX LETTER WORD THAT WILL TOTALLY CHANGE YOUR BUSINESS AND YOUR CAREER ONCE YOU TRULY UNDERSTAND IT..
THE WORD IS ATTRACT!
The better question is how do you ATTRACT AGENTS to using you and put yourself in a position to be seen as valuable partner in their business.!
PLEASE RE -READ THIS SEVERAL TIMES.. it’s subtle but IMPORTANT!!!
When you ATTRACT BUSINESS you can do this ONE TO MANY instead of one on one
You don’t have to use a script
You don’t have to visit open houses
You don’t have to annoy agents every Monday
You don’t have to feel constantly frustrated.
There is actually a code I have created based on my 37 years in the business —
It’s Called I-A-C-T
and there is a tested process for each step !
Agents that are attracted to you will generally stay with you if you can BECOME THEIR HABIT… Meaning they JUST think of YOU when they get a new client that needs to be pre-approved.!
SO STOP FINDING — and START FIGURING OUT HOW TO ATTRACT!!!!
If you want to learn how I do it and how I-A-C-T works to Crack the Agent Code you can join me on a workshop I am doing - no charge!
But whether you join this workshop or not- YOU MUST MAKE SURE THAT YOU UNDERSTAND THIS AT A VERY DEEP LEVEL— it IS the difference between success and failure in this business!
https://attendee.gotowebinar.com/register/1090614808903484501
Dedicated To Increasing YOUR Production
Brian Sacks