Doctors - Loan Officers and Waiters
The answer to this question will help you close more deals - faster
Yes I know that is a strange title for a post but I want you to clear your mind for a minute and be honest with yourself !
Deal?
You need to take a few minutes here to decide what you really want your business -life and income to look like. Comparing ourselves to Doctors and Waiters is probably the best comparison I can come up with.
SO LET’S BREAK IT DOWN..
Waiters/Waitress -
They can make an excellent income as long as the restaurant is busy.
They are there -ready and waiting for business to come in so they can serve them.
They hopefully provide great service and are rewarded with a tip
Their income is 100% dependent on how many people come in .. and they don’t control that at all
They are also at the mercy of the cook- the busy boys and others regardless of how well they perform their part.
If they work in a diner they may get lower tips
If they work in the top steak house they may get large tips
LOAN OFFICERS
Feel you must be available 24/7/365
Deal with rate shoppers daily and are viewed as a commodity
Let me say that one again
Are viewed as a commodity!
Income is based on phone calls yet they lack the knowledge and budget to attract calls.
Satisfaction and income is based on others performing well- underwriter/closer/processor/ support staff
DOCTORS
Work by appointment only and don’t generally schedule their own appointments.
Patients assume they will come to the office and wait.
If they have a specialty it is assumed they will charge higher hourly rates.
Perform an examination ( a prequal for us) and give a diagnosis
Patient listens - and does what the Doctor has told them to do ( loan application for us)
They are often referred by other physicians or word of mouth.
Their income IS NOT dependent on the economy or other factors they can’t control.
NOW THE BIG QUESTIONS ARE
-_ WHICH ONE ARE YOU ?
and ARE YOU HAPPY WITH THAT SITUATION?
When I first started out I was actually a professional beggar and asskisser
YUP! I said it
But I believed there was a better way to do this business..
TO ATTRACT CLIENTS INSTEAD OF CHASING AND BEGGING
TO BE SEEN AS AN EXPERT- NOT A HEAD OF LETTUCE COMMODITY
TO NOT BE SHOPPED - BECAUSE OF EXPERTISE
TO GIVE A “Prescription” and Just Have The Patient ( CLIENT) move forward.
That is actually what I just covered in the first installment of the underground for our new members and will continue to provide monthly..
TESTED STRATEGIES that ATTRACT business to you while positioning you as an expert so you are not viewed as a commodity. 1 every single month so you can implement it instead of being overwhelmed with 23 modules of a course and see immediate benefit in the number of closed loans and income.
Let’s be honest- and you need to be honest with yourself first….
Even during the great meltdown when tens of thousands left the business there were still homes being sold and refinanced.
There will ALWAYS be people who need a mortgage period.
Could be due to death- a relocation- a divorce etc.
It’s easy to say business is great and therefore “ I am great” and this will always continue.
OR
Business is terrible because the economy is terrible-
But you know deep down that is NOT true at all- there are always deals being done.
The questions are
Are you a waiter/waitress
A Typical loan officer
A Doctor
Dedicated To Increasing Your Production
Brian Sacks
Do you know someone who might benefit from this ?
I hope you will join me in the Underground!
Each month you will get 1 Tested and Proven Strategy that costs
very little ( sometimes ZERO) to implement that will immediately help you close more loans.
You will get a video sharing and explaining the strategy
All of the tools and samples you need to simply copy and paste the strategy
A discussion are for you to share your success or ask your questions
Lot’s of unannounced and valuable bonuses !