Do You Really Need To Have The Lowest Rates

Is really just about rates? if you think it is you need to read this NOW!

Take a trip up the main street in any big city and you will notice a few interesting things.
Look at the gas stations that have been there for many years. There are probably one on each of the 4 corners on the major intersection right?

Now look at their signs- They are all different and one of the them is usually significantly cheaper than the other 3. Once you have filled up your tank keep driving.

You will see a Walmart and a Costco if you live in a city with any sort of density. Not far away – usually a mile or two you will see a store that sells upscale jewelry- upscale clothing- upscale appliances etc.
Please stay with me here- This has EVERYTHING to do with your own mortgage business.

In my own town Baltimore you can drive up YORK RD and see a mall full of cars shopping at Tiffany’s -Burberry and Nordstrom. Drive 3 miles down the road and you will see Dollar General and Walmart along with a Mens Warehouse and other discount stores.

ALL OF THEM ARE BUSY – ALL OF THEM ARE DOING BUSINESS- ALL OF THEM !

I mention all of this because of all of the noise in the marketplace about rates going up or down and inflation and the new companies that are trying to eliminate us and have “robotic” on-line originations.

That’s fine. Why waste energy and time debating it???

NONE OF US WILL EVER HAVE THE BEST RATE – AND WE DON’T NEED TO ! ( READ THE LAST PART AGAIN)

If you know me at all then you realize that being successful has NOTHING to do with rates and points.

It’s all about expertise and marketing.

It’s all about “PICKING A NICHE= BECOMING THE EXPERT- LETTING EVERYONE KNOW ABOUT IT!”
My clients rarely even ask me about my rates and points. They want to know what their payment will be and how much cash they will need at closing- that’s it!

Yes- I realize that sounds easy but let me give you a real -life example-

I regularly mail to apartment complexes with a systematic way of generating new deals. I also mail directly to renters who I know are eligible and have had a bk or foreclosure and are now able to buy.

One of the clients that came from this mailing was ready to buy and I got her pre-approved. I then called an agent in an office I had no relationship with and turned my buyer over to one of the top agents in that office who I had never met or spoken to.

That agent- has already sent me 2 new deals- both conventional 20% down with 800 scores !!!!

(Did you follow that recipe- I gave the agent what she wanted- a pre-approved buyer ready to buy and used that to build our relationship– much better than donuts huh!)

My niche- and the one that will be exploding this year – are buyers who have had a bankruptcy or other credit issue. Some have had a foreclosure 3-4 years ago or more.

THEY ARE NOW ELIGIBLE FOR A MORTGAGE– BUT THEY DON’T REALIZE THAT!

As an industry- we have even given them a name- Boomerang Buyers and the last estimate was that there are close to 7.5 Million of them who are now eligible to buy.

Are you talking to them?
Didn’t think so!
But they are ready and willing to get back in the market!

LET ME GIVE YOU ONE MORE EXAMPLE:
What if you found a group of clients- that HAD TO REFINANCE by law…
They will not be rate sensitive since they have a legal agreement that REQUIRES them to refinance by a certain date — REGARDLESS OF RATES.

Best of all- they are referred to you by THEIR attorney who they already trust…
Yes - this group DOES exist— they are buyers going thru a divorce and you don’t need to advertise TO THEM- !
Instead attract them as a referral !!!

Doing that totally eliminates the rate question and instead they will ask how to get started- what their payments will be and what items are needed for closing..

BTW- I will continue to share multiple groups that are NOT rate sensitive with you and how to attract them likes bee’s to honey…
While everyone is worrying about rates and rate shoppers- YOU WILL
HAVE CONSISTENT DEAL FLOW!

Stop worrying about pricing so much and start worrying about marketing and the niche you will become the expert in.

Dedicated To Increasing YOUR Production
Brian Sacks
Leave your thoughts below

WHAT IS THE TOP ORIGINATOR UNDERGROUND?

Each and every month you will receive:

1. ONE TESTED AND PROVEN strategy you will use to close more loan
   I am INTENTIONALLY only give you 1 proven strategy per month so you can spend your time implementing it and immediately see the benefit in new closed loans.

2. A Video explaining the strategy- why it works and how it works.

3. The actual tools and swipe files you need to immediately implement it

4. Access to the full library for previous strategies

5. Access to the Top Originator Software accountability and tracking software I created and use.

   Best of all these strategies cost very little ( some zero) to implement !
   
   THESE ARE THE EXACT TOOLS AND STRATEGIES I USE MYSELF SO YOU WILL SEE REAL LIFE EXAMPLES-
   NO THEORY - NO UPSELLS TO OTHER EXPENSIVE TOOLS OR TRICKS THE OTHER GURU’S USE

6. A group of fellow originators who you can share your success with and ask questions of … including me.
   

Subscribe now

1. THERE ARE 3 OPTIONS - BUT NO LONG TERM COMMITMENTS
   1. monthly 29.99

   2. annual ( get 2 months FREE) for 299.00

   3. Lifetime subscription 0nly 997.00